Work is a kind of activity that involves physical and mental effort. Most often (but not always) the work is performed for a certain reward. Work can take place in different conditions, it can be heavy or not, it can be tense or calm. For every person who works, working conditions are very important. As a rule, work determines the social status of a person. And it is, in fact, the main engine of progress in any society. Work, as a phenomenon, is inherent only to living organisms and, above all, to human beings.
How to measure the effectiveness of lead generation? Take into account such indicators as the cost of advertising, the cost of clicks in contextual advertising and the number of clicks to the site, conversion rates, coverage, or the number of impressions. You need to measure them for each traffic source and advertising channel, where leads come from. The simplest formula is the ratio of net advertising costs to the number of leads received. The smaller the number – the more effective was the marketing. And in order not to bother with the calculations, it is better to turn to the lead generation company.